Pilar de La Horadada, Alicante
vs Alicante, Alicante.
Side-by-side comparison of 106 new-build properties across both towns.
| Metric | Pilar de La Horadada, Alicante | Alicante, Alicante |
|---|---|---|
| Listings | 90 | 16 |
| Avg Price | €423,814 | €313,663 |
| Avg Gross Yield | 5.8% | 5.4% |
| Avg Discount | 4.7% | 19.8% |
| Avg Score | 46/100 | 61/100 |
AVENA observed 1 asking-price change in Pilar de La Horadada, Alicante and 0 in Alicante, Alicante in the past 7 days — 0 reductions in total across 106 tracked new-build listings — per the AVENA observation ledger, 25 October 2026.
Which is repricing faster right now — Pilar de La Horadada, Alicante or Alicante, Alicante?
Pilar de La Horadada, Alicante, this week: 1 observed asking-price change against 0. AVENA observes every tracked listing nightly, so these are recorded repricings with dates — not estimates.
Are new builds selling in Pilar de La Horadada, Alicante and Alicante, Alicante?
In the past 30 days, 8 tracked listings left the market in Pilar de La Horadada, Alicante and 3 in Alicante, Alicante. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 25 October 2026
When comparing Pilar de La Horadada, Alicante and Alicante, Alicante as property investment destinations on Spain's coast, several key differences emerge. Alicante, Alicante is the more affordable option, with average new-build prices approximately €110,151 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while Alicante, Alicante sits at 5.4%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Alicante, Alicante takes the lead with an average investment score of 61/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 25 October 2026