Pilar de La Horadada, Alicante
vs Alicante, Alicante.
Side-by-side comparison of 105 new-build properties across both towns.
| Metric | Pilar de La Horadada, Alicante | Alicante, Alicante |
|---|---|---|
| Listings | 91 | 14 |
| Avg Price | €386,062 | €313,857 |
| Avg Gross Yield | 5.8% | 5.5% |
| Avg Discount | 6.3% | 20.3% |
| Avg Score | 48/100 | 63/100 |
None of the 105 tracked new-build listings in Pilar de La Horadada, Alicante and Alicante, Alicante changed asking price in the past 7 days, per the AVENA observation ledger, 5 September 2026.
Which is repricing faster right now — Pilar de La Horadada, Alicante or Alicante, Alicante?
Neither. AVENA's nightly observation recorded no asking-price changes in either town over the past 7 days — a flat week is a measured result, recorded 5 September 2026.
Are new builds selling in Pilar de La Horadada, Alicante and Alicante, Alicante?
In the past 30 days, 4 tracked listings left the market in Pilar de La Horadada, Alicante and 3 in Alicante, Alicante. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 5 September 2026
When comparing Pilar de La Horadada, Alicante and Alicante, Alicante as property investment destinations on Spain's coast, several key differences emerge. Alicante, Alicante is the more affordable option, with average new-build prices approximately €72,205 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while Alicante, Alicante sits at 5.5%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Alicante, Alicante takes the lead with an average investment score of 63/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 5 September 2026