Brand guide · CC BY 4.0The Avena
The Avena
visual system.
Monogram, wordmark, color palette, typography, usage rules. Everything here is CC BY 4.0 — copy-paste, print, embed with attribution.
A
Monogram
Hairline gold border · serif italic A · primary wash
Avena
Terminal · Est. 2026
Wordmark
Cormorant Garamond Light + JetBrains Mono tag
Typography.
Serif (display)
Cormorant Garamond
Headlines · hero · brand voice
Mono (data)
JetBrains Mono
Numbers · labels · meta
Sans (body)
Inter
Paragraphs · body copy · longform
Palette.
Background (warm dark)
hsl(32 14% 11%)
#1D1815
Surface
hsl(32 14% 14%)
#26201C
Foreground
hsl(40 35% 95%)
#F4EFE8
Primary (gold)
hsl(42 85% 64%)
#F5A623
Accent (amber)
hsl(26 88% 62%)
#E07A1F
Muted fg
hsl(38 14% 70%)
#C9C0B6
Border
hsl(36 14% 22%)
#3B3530
Success
hsl(152 55% 55%)
#4CC28A
Warning
hsl(38 92% 65%)
#F5B555
Destructive
hsl(0 72% 60%)
#E05A5A
Usage rules.
- Preserve monogram proportions. Minimum clear-space around the monogram is 1 × monogram width on all sides.
- The monogram uses serif italic A — not Roman upright. The italic is the distinctive mark.
- Primary gold (#F5A623) is the ceremonial accent — used for conviction moments, highlights, indices, italic emphasis. Never used for body text.
- Warm dark background (#1D1815) is standard. Light backgrounds are acceptable only with the full palette flipped (gold on cream).
- Attribution required under CC BY 4.0 — “Avena Terminal (avenaterminal.com)” is sufficient for small uses, full DOI (10.5281/zenodo.19520064) for research citation.
Questions? Press contact — /press/kit