Estepona, Málaga
vs Villajoyosa, Alicante.
Side-by-side comparison of 265 new-build properties across both towns.
| Metric | Estepona, Málaga | Villajoyosa, Alicante |
|---|---|---|
| Listings | 232 | 33 |
| Avg Price | €872,546 | €479,612 |
| Avg Gross Yield | 2% | 5.2% |
| Avg Discount | 14.9% | 1.2% |
| Avg Score | 52/100 | 49/100 |
When comparing Estepona, Málaga and Villajoyosa, Alicante as property investment destinations on Spain's coast, several key differences emerge. Villajoyosa, Alicante is the more affordable option, with average new-build prices approximately €392,934 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Villajoyosa, Alicante edges ahead with an average gross yield of 5.2%, while Estepona, Málaga sits at 2%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Estepona, Málaga takes the lead with an average investment score of 52/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 6 August 2026