Fuengirola, Málaga
vs Pilar de La Horadada, Alicante.
Side-by-side comparison of 195 new-build properties across both towns.
| Metric | Fuengirola, Málaga | Pilar de La Horadada, Alicante |
|---|---|---|
| Listings | 101 | 94 |
| Avg Price | €892,729 | €418,546 |
| Avg Gross Yield | 2% | 5.8% |
| Avg Discount | 8.2% | 4.3% |
| Avg Score | 49/100 | 46/100 |
None of the 195 tracked new-build listings in Fuengirola, Málaga and Pilar de La Horadada, Alicante changed asking price in the past 7 days, per the AVENA observation ledger, 4 November 2026.
Which is repricing faster right now — Fuengirola, Málaga or Pilar de La Horadada, Alicante?
Neither. AVENA's nightly observation recorded no asking-price changes in either town over the past 7 days — a flat week is a measured result, recorded 4 November 2026.
Are new builds selling in Fuengirola, Málaga and Pilar de La Horadada, Alicante?
In the past 30 days, 4 tracked listings left the market in Fuengirola, Málaga and 5 in Pilar de La Horadada, Alicante. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 4 November 2026
When comparing Fuengirola, Málaga and Pilar de La Horadada, Alicante as property investment destinations on Spain's coast, several key differences emerge. Pilar de La Horadada, Alicante is the more affordable option, with average new-build prices approximately €474,183 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while Fuengirola, Málaga sits at 2%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Fuengirola, Málaga takes the lead with an average investment score of 49/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 4 November 2026