Marbella, Málaga
vs Rojales, Alicante.
Side-by-side comparison of 114 new-build properties across both towns.
| Metric | Marbella, Málaga | Rojales, Alicante |
|---|---|---|
| Listings | 88 | 26 |
| Avg Price | €1,785,314 | €634,898 |
| Avg Gross Yield | 1.7% | 5.1% |
| Avg Discount | 3.9% | 3.7% |
| Avg Score | 47/100 | 42/100 |
When comparing Marbella, Málaga and Rojales, Alicante as property investment destinations on Spain's coast, several key differences emerge. Rojales, Alicante is the more affordable option, with average new-build prices approximately €1,150,416 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Rojales, Alicante edges ahead with an average gross yield of 5.1%, while Marbella, Málaga sits at 1.7%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Marbella, Málaga takes the lead with an average investment score of 47/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 6 August 2026