Marbella, Málaga
vs Villajoyosa, Alicante.
Side-by-side comparison of 110 new-build properties across both towns.
| Metric | Marbella, Málaga | Villajoyosa, Alicante |
|---|---|---|
| Listings | 82 | 28 |
| Avg Price | €1,779,766 | €490,059 |
| Avg Gross Yield | 1.8% | 5% |
| Avg Discount | 3.3% | -0.5% |
| Avg Score | 47/100 | 46/100 |
AVENA observed 4 asking-price changes in Marbella, Málaga and 1 in Villajoyosa, Alicante in the past 7 days — 0 reductions in total across 110 tracked new-build listings — per the AVENA observation ledger, 4 November 2026.
Which is repricing faster right now — Marbella, Málaga or Villajoyosa, Alicante?
Marbella, Málaga, this week: 4 observed asking-price changes against 1. AVENA observes every tracked listing nightly, so these are recorded repricings with dates — not estimates.
Are new builds selling in Marbella, Málaga and Villajoyosa, Alicante?
In the past 30 days, 3 tracked listings left the market in Marbella, Málaga and 4 in Villajoyosa, Alicante. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 4 November 2026
When comparing Marbella, Málaga and Villajoyosa, Alicante as property investment destinations on Spain's coast, several key differences emerge. Villajoyosa, Alicante is the more affordable option, with average new-build prices approximately €1,289,707 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Villajoyosa, Alicante edges ahead with an average gross yield of 5%, while Marbella, Málaga sits at 1.8%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Marbella, Málaga takes the lead with an average investment score of 47/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 4 November 2026