Pilar de La Horadada, Alicante
vs Guardamar del Segura, Alicante.
Side-by-side comparison of 149 new-build properties across both towns.
| Metric | Pilar de La Horadada, Alicante | Guardamar del Segura, Alicante |
|---|---|---|
| Listings | 94 | 55 |
| Avg Price | €418,546 | €358,115 |
| Avg Gross Yield | 5.8% | 4.6% |
| Avg Discount | 4.3% | 12.7% |
| Avg Score | 46/100 | 53/100 |
None of the 149 tracked new-build listings in Pilar de La Horadada, Alicante and Guardamar del Segura, Alicante changed asking price in the past 7 days, per the AVENA observation ledger, 4 November 2026.
Which is repricing faster right now — Pilar de La Horadada, Alicante or Guardamar del Segura, Alicante?
Neither. AVENA's nightly observation recorded no asking-price changes in either town over the past 7 days — a flat week is a measured result, recorded 4 November 2026.
Are new builds selling in Pilar de La Horadada, Alicante and Guardamar del Segura, Alicante?
In the past 30 days, 5 tracked listings left the market in Pilar de La Horadada, Alicante and 6 in Guardamar del Segura, Alicante. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 4 November 2026
When comparing Pilar de La Horadada, Alicante and Guardamar del Segura, Alicante as property investment destinations on Spain's coast, several key differences emerge. Guardamar del Segura, Alicante is the more affordable option, with average new-build prices approximately €60,431 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while Guardamar del Segura, Alicante sits at 4.6%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Guardamar del Segura, Alicante takes the lead with an average investment score of 53/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 4 November 2026