Pilar de La Horadada, Alicante
vs Marbella, Málaga.
Side-by-side comparison of 176 new-build properties across both towns.
| Metric | Pilar de La Horadada, Alicante | Marbella, Málaga |
|---|---|---|
| Listings | 94 | 82 |
| Avg Price | €418,546 | €1,779,766 |
| Avg Gross Yield | 5.8% | 1.8% |
| Avg Discount | 4.3% | 3.3% |
| Avg Score | 46/100 | 47/100 |
AVENA observed 0 asking-price changes in Pilar de La Horadada, Alicante and 4 in Marbella, Málaga in the past 7 days — 0 reductions in total across 176 tracked new-build listings — per the AVENA observation ledger, 4 November 2026.
Which is repricing faster right now — Pilar de La Horadada, Alicante or Marbella, Málaga?
Marbella, Málaga, this week: 4 observed asking-price changes against 0. AVENA observes every tracked listing nightly, so these are recorded repricings with dates — not estimates.
Are new builds selling in Pilar de La Horadada, Alicante and Marbella, Málaga?
In the past 30 days, 5 tracked listings left the market in Pilar de La Horadada, Alicante and 3 in Marbella, Málaga. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.
Source: AVENA observation ledger · every tracked listing recorded nightly · updated 4 November 2026
When comparing Pilar de La Horadada, Alicante and Marbella, Málaga as property investment destinations on Spain's coast, several key differences emerge. Pilar de La Horadada, Alicante is the more affordable option, with average new-build prices approximately €1,361,220 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while Marbella, Málaga sits at 1.8%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Marbella, Málaga takes the lead with an average investment score of 47/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 4 November 2026