Pilar de La Horadada, Alicante
vs San Javier, Murcia.
Side-by-side comparison of 107 new-build properties across both towns.
| Metric | Pilar de La Horadada, Alicante | San Javier, Murcia |
|---|---|---|
| Listings | 90 | 17 |
| Avg Price | €407,521 | €483,588 |
| Avg Gross Yield | 5.8% | 4.1% |
| Avg Discount | 6.9% | 11.3% |
| Avg Score | 49/100 | 49/100 |
When comparing Pilar de La Horadada, Alicante and San Javier, Murcia as property investment destinations on Spain's coast, several key differences emerge. Pilar de La Horadada, Alicante is the more affordable option, with average new-build prices approximately €76,067 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while San Javier, Murcia sits at 4.1%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Pilar de La Horadada, Alicante takes the lead with an average investment score of 49/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 6 August 2026