Investment comparison

Pilar de La Horadada, Alicante
vs San Roque, Cádiz.

Side-by-side comparison of 112 new-build properties across both towns.

Overall Winner
San Roque, Cádiz
Average investment score 56/100 vs 46/100
MetricPilar de La Horadada, AlicanteSan Roque, Cádiz
Listings9418
Avg Price€418,546€628,222
Avg Gross Yield5.8%2.2%
Avg Discount4.3%18.1%
Avg Score46/10056/100
This week in the ledger

None of the 112 tracked new-build listings in Pilar de La Horadada, Alicante and San Roque, Cádiz changed asking price in the past 7 days, per the AVENA observation ledger, 4 November 2026.

Which is repricing faster right now — Pilar de La Horadada, Alicante or San Roque, Cádiz?

Neither. AVENA's nightly observation recorded no asking-price changes in either town over the past 7 days — a flat week is a measured result, recorded 4 November 2026.

Are new builds selling in Pilar de La Horadada, Alicante and San Roque, Cádiz?

In the past 30 days, 5 tracked listings left the market in Pilar de La Horadada, Alicante and 0 in San Roque, Cádiz. AVENA records the final asking price each listing held when it disappeared — an absorption record listing portals do not keep.

Source: AVENA observation ledger · every tracked listing recorded nightly · updated 4 November 2026

Analysis

When comparing Pilar de La Horadada, Alicante and San Roque, Cádiz as property investment destinations on Spain's coast, several key differences emerge. Pilar de La Horadada, Alicante is the more affordable option, with average new-build prices approximately €209,676 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.

In terms of rental income, Pilar de La Horadada, Alicante edges ahead with an average gross yield of 5.8%, while San Roque, Cádiz sits at 2.2%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.

Overall, San Roque, Cádiz takes the lead with an average investment score of 56/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.

Explore Each Town

Data last updated: 4 November 2026