Villajoyosa, Alicante
vs Rojales, Alicante.
Side-by-side comparison of 59 new-build properties across both towns.
| Metric | Villajoyosa, Alicante | Rojales, Alicante |
|---|---|---|
| Listings | 33 | 26 |
| Avg Price | €479,612 | €634,898 |
| Avg Gross Yield | 5.2% | 5.1% |
| Avg Discount | 1.2% | 3.7% |
| Avg Score | 49/100 | 42/100 |
When comparing Villajoyosa, Alicante and Rojales, Alicante as property investment destinations on Spain's coast, several key differences emerge. Villajoyosa, Alicante is the more affordable option, with average new-build prices approximately €155,286 lower. This price advantage can make a significant difference for investors working within a fixed budget or seeking higher leverage.
In terms of rental income, Villajoyosa, Alicante edges ahead with an average gross yield of 5.2%, while Rojales, Alicante sits at 5.1%. The yield gap reflects differences in purchase prices relative to achievable rental rates in each area.
Overall, Villajoyosa, Alicante takes the lead with an average investment score of 49/100, factoring in value, yield potential, location quality, developer track record, and market positioning. That said, both towns have compelling listings — the best strategy is to shortlist properties in each location and compare them on a deal-by-deal basis. Market conditions shift, and today’s underdog can become tomorrow’s hotspot.
Data last updated: 6 August 2026